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Tarkan Tevetoğlu (born October 17, 1972), popularly known as Tarkan, is a World Music award winning pop singer in Turkey. Tarkan has been known for the use of sexual and romantic themes in his work and has been nicknamed the "Prince Of Pop" by the media. He has released several platinum-selling albums during his career, with an estimated 15 million albums sold. He also produces music through his company HITT Music, which he established in 1997. One of a few European singers that has managed to span chart success over three continents without singing in English, the artist is also noted for his live stage performances. Tarkan's effect on Turkey has been compared by the Washington Post as analogous to Elvis in America circa 1957 and Atlantic Records co-founder Ahmet Ertegün described him as one of the best live performers he'd ever seen. He has also been listed by Rhapsody as a key artist in the history of European pop music, with his signature song "Şımarık" as a keystone track that moved the genre forward.

Early life

Tarkan was born in Alzey, Germany, to Ali and Neşe Tevetoğlu, and was named after a popular 1960s Turkish comic book character. The name is said to originate from an ancient Turkic king or title, meaning bold and strong.
   His parents were part of the generation of Turkish immigrants that came to West Germany during that country's economic boom. Tarkan has three older half-siblings named Adnan, Gülay and Nuray from his mother's first marriage, and a brother, Hakan, and younger sister, Handan from her marriage to his father. in the Turkish Black Sea region of Rize. His mother later married an architect, Seyhun Kahraman. Tarkan keeps close ties with his family in Turkey and Germany. He still understands the language though speaks little, since he's been living in Turkey for 20 years.

Career

Tarkan has charted in Russia, Europe and in the Americas with his definitive song "Şımarık" (Spoilt/Kiss Kiss/Chanson Du Bisou/Besos). As a result of its widespread success and immediately recognizable sound of Tarkan kissing on the track, "Şımarık" was reincarnated into English as "Kiss Kiss" by Stella Soleil and later Holly Valance (which notched her a UK number one hit), after the composer Sezen Aksu sold the music rights. It has been covered by various artists across the world in various languages. Another successful Aksu collaboration was the hit single "Şıkıdım" (Shake). His entry into the European musical consciousness kick-started a Turkish pop boom in Germany and Turkey in the 1990s, with his European successes on the verge of the new millennium signalling that the musical borders between Turkey and Europe, more specifically Germany, were dissolving. Because of his success his name was to be taken for granted domestically, if not become a hallmark, in pop music and become the prime example of Turkish pop obtaining an audience outside Turkey to help further the sound development of popular music in Europe.

Beginnings

When the Tevetoğlu family relocated to Turkey, Tarkan began to study music in Karamürsel at high school, before being accepted at the Üsküdar Musiki Cemiyeti Academy in Istanbul. After his family moved to İstanbul in 1988, he began to prepare for University entrance exams in 1990, but had a difficult time in İstanbul with little money, and worked in low-paying jobs including a stint as a wedding singer.

Şıkıdım era (1994-1996)

The success of Tarkan in the early 90s was seen by some as a sign of growing admiration for Western music, and the artist's real success came two years later. Collaborating with Turkey's "little sparrow", prominent producer and songwriter Sezen Aksu, Tarkan's highly anticipated second album Aacayipsin (Oh - You're Something Else) sold more than two million copies in Turkey and 750 thousand copies in Europe. including becoming the first male to make the front cover of the domestic division of the Cosmopolitan (Cosmo). During this period he filmed a video to another song from his second album, "Dön Bebeğim", in New York. Again Tarkan stripped for this project, but this time he wasn't alone. Sharing a bed with a female American model for the slow love song, the opening scenes of the video show the two naked and simulating the aftermath of a love scene. Unused sex scenes from the video are still aired on celebrity entertainment programmes from time to time in Turkey. While in America, he met the Turkish founder of Atlantic Records, Ahmet Ertegün, who had seen him perform in İstanbul at the celebrations of the TV station during which he'd made his speech gaffe. Ertegün, who passed away in December 2006, had long been preparing Tarkan for an American career,

Universal kisses (1997-2000)

In July 1997, the hit song "Şımarık" kick started promotions in Turkey for his third studio album Ölürüm Sana (I'd Die For You). This album took a total of three years to complete. Tarkan collaborated once more with Aksu and music engineer Çolakoğlu for the album, which would go on to become his highest grossing album and win the artist his first music industry award for his song "Şımarık". In Turkey alone, Ölürüm Sana sold 4.5 million copies. However, it was only an indication of things to come. the Netherlands, France, and Germany; the song also reached number one in Belgium. He was awarded a gold disc at the Cannes Midem Awards. As the first artist of Turkish origin to sell 500,000 albums in France, in an interview for CNN he said: "It feels wild, you know, because in the beginning I never thought it was going to really happen. It's all in Turkish, you know, and nobody understands a word. But I think it's a groove. It's the kisses that are universal." However, this visit had to be postponed until the second week of March 2000, because Tarkan was called up for military service, which he'd suspended to allow for studies in New York. In 2000, the self-titled album was released in the USA with a Universal Latino ticket. Sales went platinum in Latin America.
   This album was also to mark an end in his successful musical partnership with Aksu and temporarily end friendly relations between the two artists. A copyright dispute erupted between Tarkan and Aksu over the track "Şımarık", which ultimately blocked the singer's chance to release an English-language version of the song. The music was initially credited as composed by Aksu, Tarkan and Çolakoğlu, but Tarkan later admitted in a 2006 interview that this had been done without Aksu's consent, who was the true copyright owner. During the dispute, Sezen Aksu released the publishing rights instead to other artists, including Holly Vallance.

Military service

At the height of his fame in 1999, Tarkan was called up for military service, which had been legally deferred since 1995. The deadline for commencement had ended in 1998, but due to contractual obligations abroad after the success of his compilation album he didn't return to Turkey to do his military service. The media discussed whether Tarkan should be viewed as a deserter and stripped of his citizenship; even the Turkish parliament discussed the issue. After the August 1999 earthquake shook Turkey, the 28-day military service was passed, which allowed for a very short term of service provided that those covered by the law paid $16,000 for the benefit of the earthquake victims. According to hairdressers, his Kuzu Kuzu hairstyle is still the most frequently requested style in the salons of Turkey. During this time he met Michael Lang, co-organiser of the Woodstock Festival, who became his international manager. According to Lang,
This period wasn't free of scandals, either. In 2001 researcher Dr. N Aysun Yüksel published a book titled Tarkan – Yıldız Olgusu (Tarkan – Anatomy of a Star), which was withdrawn from bookshelves by a court order after Tarkan's lawyer Süheyl Atay sued the writer. According to the court's decision the book published personal information and copyrighted photos of the artist, and violated his good reputation. Another scandal broke out when the video for the single "Hüp" was released. The Turkish Radio and Television Supreme Council considered banning the video, directed by Ferzan Özpetek, from television broadcast, as some viewers complained that the scene in which Tarkan kisses actress Sinemis Candemir was too "explicit" and "pornographic". The case was reported through Europe by the BBC. Because his successful creative partnership with Aksu had ended over the ownership of "Şımarık", he worked with singer-songwriter Nazan Öncel on both Karma and Dudu. Öncel's own Yan Yana Fotoğraf Çektirelim album was published under the HITT label. He also released his own perfume line entitled "Tarkan" at the start of 2004.
   Although musically a continuation from Karma, image-wise Dudu presented different visuals from the 2001-2003 period. Sexuality became secondary in terms of fashion and concerts were toned down to become intimate affairs. The new image portrayed a more laid back Tarkan sporting shorter hair, and wearing less glamorous designs. It was a declaration that glitz and sex were no longer a necessary tool to sell his works. Indicating his desire to show different sides of his personality, "It's not important how sexy I look or whether I dance sexy," he said of his new look.

Coming closer to Europe (2005-2006)

In 2005, Tarkan finally announced that his English language album was ready after over a decade of effort. The plans for Come Closer began in 1995, when media mogul Ahmet Ertegün encouraged Tarkan to break into the international market. The delay to the initial incarnation of the English album had also been delayed due to disagreements with Ertegün concerning the concept of the defunct album. Ertegün preferred something more American in style, while Tarkan insisted on including many Turkish elements. and singer Wyclef Jean, with who Tarkan recorded the song "Aman Aman". "Bounce" was released in Germany a few days after the release of the album. The German version of the single included an oriental remix, as well as a hip-hop version featuring Spanish rapper Adassa. A second single, "Start the Fire", was released in August; it included a remix by Turkish DJ Mousse T. A music video for the Mousse T. version was also produced prior to the single's release.
   The album wasn't a breakthrough success. It was released only in a few European countries and Turkey, and Tarkan appeared on several television shows to promote the album in Germany, Bulgaria, Romania and Russia. The promised world wide tour effectively only included a few Central and Eastern European countries, Azerbaijan, Russia, Austria and Germany. Worldwide release was postponed and domestic sales didn't approach the success of his previous albums, with only 110,000 copies sold in Turkey.
   This period, like others, was stamped with scandal. A Turkish music pirate, well before the official release, leaked four stolen demo recordings from the debut English album onto the internet. Thousands of copies were downloaded illegally before the album's official release. The leaked songs garnered considerable airplay in dance clubs in Turkey, before Tarkan's management took legal action against DJ's playing them.

The PETA Controversy

In February 2008, the animal rights organization PETA (People for the Ethical Treatment of Animals) commenced a drive to persuade Tarkan to swear off fur after being spotted wearing fur on the cover of his 2005 album, Come Closer, which featured a coat with a fur lined collar. PETA encouraged its members to send personal email messages to Tarkan and his management, in the hope the artist would set an example for his many fans by quitting the use of fur. Tarkan is well-known for his humanitarian efforts towards stray animals, and publicly announced he'd regretted wearing the fur lined coat and would join an animal rights' movement.

Metamorphosis (2007-2008)

Tarkan's new Turkish language album was released on 25 December 2007, and was comprised almost solely of his own work. Called Metamorfoz ("metamorphosis" in English), seven of the songs were written by Tarkan, three other songs were collaborations with long-time engineer and producer Çolakoğlu. The album sold over 300,000 copies in the first two weeks of its release.
   Unlike the public's reception, the critical response to Metamorfoz was lukewarm. Most music critics found the album musically lacking from Tarkan's previous albums, though not all. Ecevit Kılıç, columnist for Sabah newspaper, hailed Tarkan on his return and called him the "Orhan Pamuk of music", saying that Tarkan, just like Nobel-awarded Pamuk, always does everything his own way, despite all the attacks he's received from the press. Tarkan received congratulations from the chairman of the Turkish Language Association for his lyricsmanship by using correct language, traditional idioms and sayings in his lyrics, showing it was said a good example to Turkish youth in preserving the culture of the Turkish language. Besides the sales success, Tarkan also produced the third highest viewer rating with his New Year's Eve performance on TRT television channel, generating a total of 1 million YTL income for the television from sponsors.
   The album was released in Germany on 1 February 2008, by Urban.

TrekStor's i.Beat Emo Tarkan Edition

In conjuction with the release of Metamorfoz, Tarkan became the first Turksh artist to have a mp3 player named after him. German manufacturer of storage products and audio devices TrekStor joined up with Tarkan for their mp3 player series i.Beat. Packed with special features, the digital player was titled the i.Beat Emo Tarkan edition.

Current projects

Tarkan announced at the beginning of 2007 that he's planning to re-release his Come Closer album for the USA market. The information was confirmed by Pete "Boxta" Martin, who did the remix of the album, adding that there will be two new songs featured on the US version.
   He also expressed admiration for the charitable works of such celebrities as Angelina Jolie and Bono from U2, and revealed his own concerns over climate change and the urgency for a global focus on the issue.
   Tarkan is about to return to England after 8 years to give a concert in the Wembley Arena, London, on 13th April, 2008. The special guest for the concert will be the popular rock band, maNga.

Popularity

Tarkan is undoubtedly one of the most popular singers in Turkey. In addition to his record-breaking album sales, he's known for staging concerts that draw tens of thousands of people. In 2004, at the "Karadeniz Ereğli Love, Peace and Friendship Festival" approximately 700,000 people watched his concert, while in 2006 authorities reported almost the same numbers. "I've never seen such a sight before. I'll never forget this picture as long as I live," he said after the 2004 fesitival. In 2006 he also performed in Eastern Thrace, in front of an audience of 50,000.
   His popularity has been courted by several companies; he became the face first for Pepsi, then for two Turkish telephone companies, Turkcell and Avea. His 2003 tour was sponsored by Opet and he shot three television advertisements for them.
   His popularity can also be measured by the fact that he became the first Turkish singer to require personal security guards. His bodyguard is Levent Ağaoğlu, the founder of Legend Security. Ağaoğlu's company is also responsible for the security of Tarkan's house in Istanbul, and the office of his production company HITT. His bodyguards escort him during his personal travels as well.
List of awards Tarkan has won during his career:
International
  • 1999, World Music Awards (Monaco)
    • Best Selling Middle Eastern Artist: Tarkan
  • 1999, Record Fair MIDEM (Cannes)
  • 2004, The Pud Award (Russia)
  • 2001 MGD Altin Objektif Ödülleri
    • Yılın En İyi Pop Müzik Sanatçısı (Best pop singer of the year)
  • 2001 Kral TV Awards
    • Yılın Erkek Pop Sanatçısı (Male Pop Singer of the Year)
    • Yılın Şarkısı (Song of the Year): Kuzu Kuzu
    • Yılın Videosu (Video of the Year): Hup
  • 2002 MGD Altin Objektif Ödülleri
    • En İyi Erkek Yorumcu (Best male singer)
    • Yılın Albümü (Album of the year): Karma
  • 2003 Kral TV Müzik Ödülleri
    • En iyi pop erkek (Best male pop singer)

Discography

Albums

  • Yine Sensiz (1993)
  • Aacayipsin (1994)
  • Ölürüm Sana (1997)
  • Tarkan (International debut) (1999)
  • Karma (2001)
  • Dudu (2003)
  • Come Closer (First English album) (2006)
  • Metamorfoz (2007)

    Singles

  • Şımarık (International) (1999)
  • Şıkıdım (International) (1999)
  • Bu Gece (International) (1999)
  • Kuzu Kuzu (Domestic) (2001)
  • Hüp (Domestic) (2001)
  • Bounce (Domestic/International) (2005/06)
  • Start the Fire (Domestic/International) (2006)Further Information

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